If you’re a taxi business owner and want to grow your company, a professionally designed website can make a real difference in helping you take more bookings, increase revenue and boost your reputation.
Websites and the internet in general have changed the way we communicate and do business online (e-commerce). Even as a business owner, you no longer have to call company after company to compare taxi insurance quotes, because online comparison sites have made this whole process a lot easier for you. Similarly, your customers have adapted to the digital age over the past 15+ years. Consumers want to find what they’re looking for in the shortest amount of time. If they need a taxi service, and your business is at the top of Google with a beautifully created website that is easy to use, they’re more likely to call you for a ride.
In this guide, we will go through a number of reasons why your taxi business needs a website.
Customers are searching for you online
As touched upon previously, more than 90% of consumers will use a search engine to find your local taxi business online. As a small business you want to be where your customers are. Social media is great but there’s a reason why many taxi firms are starting to see the value in a website and search engine optimisation (SEO) strategy. Did you know that Google processes more than 3.5 billion search queries per day? Now think about the population of your town or city and how many passengers will need a ride each day. The last thing you want is to miss out on all these bookings because your competitors already have a website and you don’t.
Trust in your fully insured legitimate taxi business
For most businesses, a professionally designed website is their most important marketing asset, and this is no different for taxi firms. Over 25% of customers will not trust a company that doesn’t have an online presence. A website will increase the reputation of your taxi company and restore confidence in consumers.
Consumers engage with businesses through websites
More than 60% of consumers primarily use a company’s website to engage with the business, according to a report from the Local Search Association in April 2017. This is quite a significant number, when combined with the fact that more than 90% of businesses are found by customers through a search engine, this should be the foundation of any taxi business’ online marketing strategy.
Credibility through creation
OK, so by now you’re likely to be considering the whole website idea. However, there’s a substantial difference between a basic template design and a fully custom bespoke design. This is important to consider because more than 75% of customers will make a judgement on your taxi company’s credibility based on the website design you choose. It’s no secret that customers buy from who they trust, your website will be one of the first things they look for to find out more about you, in addition to positive user reviews. First impressions count, and this is no different in the digital space.
Communicating to customers
Anyone who’s looking for a taxi service will instantly be able to contact you through the contact information provided on your website. As search engines are becoming more advanced, these contact details are often displayed directly alongside your site without customers even having to click through. Consider search engine marketing tools such as Google My Business to list your taxi firm and drive customer engagement. Your actual site should still include a contact page for customers to be able to call you or email you should they have a query. Make sure you respond to these as quickly as possible.
Social media reach is decreasing
Many new businesses think that creating a Facebook page is enough to reach their target audience. This isn’t particularly useful advice as every new business is already doing this as soon as they start. It’s becoming increasingly difficult for new businesses to reach customers on the platform, as these social networks want more and more people to use their paid advertising tools. Social media still has its place and can be a powerful marketing tool when used correctly, however organic reach is declining year over year.
Should I use search engine optimisation or paid advertising?
Both of these strategies can be extremely effective through a well optimised marketing campaign. However, it’s important to understand the advantages and disadvantages each solution provides.
Search engine optimisation normally requires a larger initial investment and takes a lot longer to see results compared to paid advertising. However, as your taxi business website starts to climb the ranks, you’re more likely to remain there. Alternatively, paid advertising means you can be found at the top of a search engine results page and remain there while you continue to pay for this privilege. This strategy is immediately effective, however over time it can become prohibitively expense if relied upon heavily. Nevertheless, if your budget allows, it may be worth considering deploying both of these strategies simultaneously.
In summary, having a professionally designed website can help you reach your target audience in the right way. Most businesses that want to be seen in a professional light will already have one. This marketing asset will only become increasingly important as the digital space becomes even more competitive than it already is.